David has spent the last 20+ years working with a variety of organizations focusing on measurably improving the health and wellbeing of the workforce. Since joining Walmart in 2012, David has been responsible for designing and delivering offerings that improve the wellbeing of the Walmart workforce. This work has included a strong focus on applied behavior change theory, behavioral science, persuasive technology, habit formation and behavioral insights.

These efforts have engaged over 1 million associates and family members while improving their lives through enhanced wellbeing and improved financial security, Additionally, Hoke had helped create an analytic platform that has been used to monetize the business and economic impact of behavior change.

Prior to joining Walmart, David served with Yum! Brands where he was responsible for designing and delivering wellbeing programs both inside and outside the US. His focus has been on engagement and the impact of wellbeing on business performance. David’s career has included work with organizations such as the University of Kentucky, SCANA, Sinai Hospital of Baltimore and DuPont.

David serves as the Chair of the Institute for Innovation in Workforce Wellbeing at the National Business Group on Health and was recently awarded the Health Value Award as Outstanding Benefit Professional 2018 by the World Health Care Congress.